Creator Program
Desafio Falafy 2026
A 4-week challenge for content creators. Bring new people to Falafy with your creator link and post videos showing the app. Winners are decided by numbers or by a jury, with no draw.
Dates:
Free to join, no purchase and no Falafy+ needed. All prizes are given inside the app. The team may adjust the dates before the start. The app (Home > More > Creators) always shows the current dates and a countdown.
How to take part
- 1Join the Creator Program
In the app, open Home > More > Creators and join the program. You get your creator link (falafy.com.br/c/<code>).
- 2Post a video with #publi and your link
Post a public video on TikTok, Instagram or YouTube showing Falafy in use, with #publi (or "sponsored content") and your creator link.
- 3Submit the video link in the app
In Creator Program > Falafy Challenge > Submit a video, paste the public link of the video. Up to 5 videos per person during the challenge.
The three categories
Each category has its own ranking. There is no draw and no element of luck: what counts is the verified number or the jury's assessment.
Most active people
How many accounts referred by your link became active, counting only sign-ups made during the challenge. An account becomes active when it confirms its e-mail and uses the app on 3 different days in its first week.
Automatic ranking in the app.
Most viewed video
The approved video with the most verified views. The best video of each person counts.
The team checks the views on the public counter of the video or on a screenshot of the platform's statistics.
Most creative video
Chosen on merit by a jury of the Falafy team among the approved videos.
Criteria: creativity and originality (40%), how clearly it shows the app (30%) and execution quality (30%).
Prizes
All prizes are given inside the app. There is no cash prize, and prizes cannot be exchanged for money or transferred to another account.
| Who | Prize |
|---|---|
| Everyone with at least one approved video | The exclusive animated emblem "Desafio Falafy 2026" |
| 1st to 3rd place in each category | 12 months of Falafy+, the Verified seal on the profile and a featured spot in the Lobby and in Discover |
| 4th to 10th place in each category | 3 months of Falafy+ |
- The prize Falafy+ starts after any Falafy+ period you already have. It never shortens a current plan.
- If you place in more than one category, you get the prize of each one, and the Falafy+ periods add up.
- People who create an account through a creator link get the Falafy+ welcome period that every new account gets after confirming the e-mail (currently 7 days), when that welcome period is on.
- The public ranking shows name, photo and video link only for creators who chose to appear in the program's public ranking. Everyone else appears as "Participante". This choice does not affect prizes.
Frequently asked questions
Is there a draw?
No. There is no draw and no element of luck. Two categories are decided by verified numbers (active accounts and views) and the third by a jury, using the merit criteria published in the official rules.
Do I need to pay anything?
No. Taking part is free, with no purchase and no Falafy+ needed.
Can minors take part?
Yes, from age 13, the minimum age of the Creator Program. Minors take part with the knowledge of their parents or guardians, as the Terms of use say.
Is there a cash prize?
No. Prizes are only inside the app (Falafy+, the Verified seal, a featured spot and an emblem). They cannot be exchanged for money or transferred.
How are views verified?
The team reviews each submitted video and records the views from the public counter of the video or from a screenshot of the platform's statistics, which it may ask for through Suporte Falafy. The ranking uses only verified views, and the best video of each person counts.
All the rules in one place
Who can take part, criteria, prizes, disqualification, personal data and how to contest a result.