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Official rules

Desafio Falafy 2026 official rules

The complete rules of the Falafy creator challenge. By taking part, you agree to these rules, the Terms of use and the Privacy policy. This is a translation: if it differs from the Portuguese version, the Portuguese version prevails.

1. What the challenge is

Desafio Falafy 2026 is a 4-week challenge for content creators, run by the Falafy team inside the app's Creator Program.

In the Creator Program, each creator gets their own link (falafy.com.br/c/<code>). An account created through that link counts as the creator's referral and becomes active when it confirms its e-mail and uses the app on 3 different days in the first week after sign-up.

There is no draw and no element of luck. The result depends only on objective numbers or on a jury's assessment of merit, as described in clause 5.

2. Dates

  • The challenge runs from November 10, 2026, at 00:00, to December 8, 2026, at 23:59, Brasília time (UTC-3).
  • The team may adjust these dates before the start. The app (Home > More > Creators) always shows the current dates and a countdown.
  • Results come out up to 8 days after the end of the challenge, plus the time of the final review. This delay exists because sign-ups from the last week still need their 7 days to become active accounts.

3. Who can take part

  • Anyone with a Falafy account who has joined the Creator Program.
  • The Creator Program is for people aged 13 or older. Minors under 18 take part with the knowledge of their parents or guardians, as the Terms of use say.
  • Taking part is free, with no purchase and no Falafy+ needed.
  • Each person takes part with a single account.
  • Members of the Falafy team do not compete.

4. How to take part

  1. In the app, open Home > More > Creators and join the Creator Program to get your creator link.
  2. Share your link and, if you want to compete in the video categories, post videos showing Falafy in use.
  3. During the challenge, submit the public link of each video in Creator Program > Falafy Challenge > Submit a video. Up to 5 videos per person.

5. Categories and criteria

There are three categories, each with its own ranking.

5.1. Most active people

  • Counts the number of accounts referred by your link that became active, under the same rule as the Creator Program (clause 1).
  • Only sign-ups made during the challenge period count.
  • The ranking is automatic and shown in the app.

5.2. Most viewed video

  • The video must be submitted through the app during the challenge (up to 5 videos per person) and:
    • be public on TikTok, Instagram or YouTube;
    • have been posted during the challenge;
    • show the Falafy app in use;
    • carry #publi (or "conteúdo patrocinado", sponsored content), as CONAR, the Brazilian advertising self-regulation council, recommends for advertising by creators.
  • The ranking uses only the views verified by the team (clause 6). The best video of each person counts.

5.3. Most creative video

  • Chosen by a jury of the Falafy team among the approved videos.
  • The jury judges on merit, with these weights: creativity and originality (40%), how clearly it shows the app (30%) and execution quality (30%).

6. Review of videos and views

  • The team reviews each submitted video and approves or rejects it. When it rejects a video, the reason is shown in the app.
  • For each approved video, the team records the verified views, from the public counter of the video or from a screenshot of the platform's statistics.
  • The team may ask for that screenshot through Suporte Falafy, inside the app.

7. Prizes

  • Everyone with at least one approved video: the exclusive animated emblem "Desafio Falafy 2026".
  • 1st to 10th place in each category: Falafy+, with 12 months for 1st to 3rd place and 3 months for 4th to 10th place.
  • 1st to 3rd place in each category, in addition to Falafy+: the Verified seal on the profile and a featured spot in the Lobby and in Discover.
  • The prize Falafy+ is added after any Falafy+ period the person already has. It never shortens a current plan.
  • Whoever places in more than one category gets the prize of each one, and the Falafy+ periods add up.
  • All prizes are given inside the app. There is no cash prize, and prizes cannot be exchanged for money or transferred to another account.
  • People who create an account through a creator link get the Falafy+ welcome period that every new account gets after confirming the e-mail (currently 7 days), when that welcome period is on. There is no other benefit for the referred account.

8. Granting the prizes

  • At the end of the challenge, the team closes the challenge and grants the prizes through the app itself. Each grant is recorded in an audit log.
  • Falafy+ and the Verified seal follow the usual rules of the Terms of use. The seal may be removed for violations of the Terms.

9. Public ranking and privacy

  • The public ranking shows name, photo and video link only for creators who chose to appear in the Creator Program's public ranking.
  • Everyone else appears as "Participante".
  • This choice does not affect prizes.

10. Disqualification and appeals

The team may disqualify an entry, with the reason shown in the app, in these cases:

  • fake or multiple accounts;
  • bought views or views generated by bots;
  • a video that is not public or is deleted before the result;
  • a video without #publi (or "conteúdo patrocinado");
  • content against the Terms of use or the rules of the platform where it was posted, such as hate speech, violence, adult content or copyright violations;
  • suspicious referrals. The Creator Program already filters, among other cases, sign-ups from the same network and throwaway e-mail addresses.

If you disagree with a disqualification or a result, you can contest it through Suporte Falafy, inside the app, within 7 days of the result.

11. Personal data

  • For the ranking, we use the account name and photo, the links of the submitted videos and the counts (active accounts and verified views).
  • The challenge collects no new personal data.
  • The video link and creator name may be shown, with credit, in the ranking and on Falafy's channels, during and after the challenge.
  • Processing follows the Privacy policy, including your rights as a data subject under the LGPD (Brazil's data protection law).

12. Changes and cancellation

  • The team may cancel or change the challenge for reasons of force majeure, announcing it in the app and on this page.
  • Prizes already granted are kept.

13. Contact

Questions about the challenge: contact Suporte Falafy inside the app. Requests about personal data follow the channels in the Privacy policy.

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